Brave Babe Podcast was entering a new chapter with a new host — and with that came a need for a brand that better reflected her personality, voice, and energy. While the original branding had charm, it leaned more classic and subdued, and no longer matched the younger, edgier, more fearless direction the podcast was moving toward.
The brand needed to feel bold, expressive, and instantly recognizable — without losing clarity or professionalism.
Our Solution
We partnered with Brave Babe Podcast to create a full rebrand rooted in confidence and authenticity, helping the show visually communicate what it stands for: courage, honesty, and unapologetic voice. Using StoryBrand principles, we positioned the listener as the hero — someone seeking encouragement, truth, and empowerment — and designed the brand to act as the guide: confident, inviting, and impossible to ignore.
Logo Rebrand
The logo was completely reimagined from its previous lo-fi, retro-inspired look into something cleaner, bolder, and more expressive. The new mark features a strong microphone icon paired with a gripping hand — symbolizing voice, ownership, and bravery — supported by a high-contrast color palette and confident typography.
This new direction allowed the brand to better reflect the host’s personality while standing out clearly across podcast platforms, social media, and marketing materials.
Creating Clarity Through a Brand Guide
To ensure long-term consistency, we developed a comprehensive branding guide that serves as a single source of truth for the Brave Babe brand.
The guide defines logo usage, spacing rules, color palette, and typography — including Harbour Light and Futura type families — ensuring that no matter who is designing for the podcast, the brand remains cohesive, recognizable, and aligned with its voice.
This clarity allows Brave Babe Podcast to scale confidently, create content faster, and maintain a strong, unified presence across all platforms.
Deliverables
- A fully rebranded logo, designed to feel modern, edgy, and personality-driven
- Logo assets provided in high-resolution PNG and scalable vector formats for maximum quality across digital and print use
- A complete brand guide, covering logo usage, color palette, typography, and visual consistency
- A brand foundation built to support podcast platforms, social media, and future marketing initiatives
