Tulsa Flight Training needed more than a website refresh — they needed a brand identity and online presence that matched the bold vision of their aviation journey. As a growing aviation training provider at Tulsa Riverside Airport, TFT wanted to attract both aspiring pilots and people simply curious about flight. Their old identity and messaging weren’t fully communicating who they are, what they teach, or why Tulsa should choose them.
Refreshing the brand — New Logo & Visual Identity
We redesigned Tulsa Flight Training’s logo with two key goals:
Modern & Clean: A refreshed mark that feels crisp, confident, and fitting for aviation — not outdated or generic.
Aligned With Vision: A design that reflects both the adventure of flying and the precision of professional flight instruction.
The new logo now serves as a visual centerpoint for TFT’s brand across digital, print, and apparel — helping them stand out in the Tulsa aviation community and clearly position themselves as a professional, approachable flight training provider.
Creating Clarity Through a Brand Guide
To support Tulsa Flight Training’s growth, we developed a comprehensive brand guide designed to create clarity, consistency, and confidence across every touchpoint of the brand. This guide serves as a single source of truth — ensuring that no matter who is designing, marketing, or communicating on behalf of Tulsa Flight Training, the brand remains cohesive, recognizable, and aligned with their vision.
What the Brand Guide Includes
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Logo usage standards to protect the integrity of the mark across print, digital, and apparel
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Defined color palette to create instant recognition and emotional consistency
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Typography system that balances professionalism, clarity, and approachability
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Mission, vision, and messaging framework that clearly communicates who Tulsa Flight Training is, who they serve, and why they exist
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Voice and tone guidelines to ensure messaging stays confident, welcoming, and instructional — not intimidating
Why This Matters
With a clear brand guide in place, Tulsa Flight Training now has:
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Consistency across all platforms, from their website and social media to video ads and signage
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Faster, more confident design decisions, without reinventing the wheel each time
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A scalable brand foundation that supports growth, partnerships, and future marketing initiatives
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Clear brand stewardship, even when working with outside vendors, contractors, or internal teams
The result is a brand that feels intentional, professional, and unified — helping Tulsa Flight Training build trust, recognition, and momentum as they continue to grow.
Discovery Flights: Video Content That Converts
To support Tulsa Flight Training’s growth, we produced and edited discovery flight videos that capture the real experience of taking to the skies over Tulsa. These visually engaging videos inspire curiosity, showcase the thrill of flight, and serve as versatile marketing assets across paid ads and social media. By showing real moments and real reactions, the content makes flying feel accessible and exciting — attracting both those looking for a scenic experience and those considering pilot training, ultimately expanding TFT’s conversion funnel.
Deliverables
For Tulsa Flight Training, we provided a complete brand and creative toolkit designed for long-term consistency and growth, including:
- A refreshed logo delivered in high-resolution .PNG and scalable vector formats to ensure maximum quality across digital, print, and apparel use
- A comprehensive brand guide defining logo usage, color palette, typography, mission, vision, and brand voice to maintain consistency across all future design work
- Strategic messaging foundations to clearly communicate who Tulsa Flight Training serves and how to get started
- Ongoing creative discovery flight video production and editing for use in social media, digital advertising, and additional marketing campaigns
These deliverables give Tulsa Flight Training a flexible, professional brand system that can scale confidently as their vision continues to grow.
